Fujifilm Launches Back in Fashion

Fujifilm Professional has launched a new promotion - 'Back in Fashion'.

"Our industry is undergoing massive change and it's difficult to predict future trends in photographic material usage," said Graham Rutherford, Director, Fujifilm Professional. "To swim against the tide of change is impossible but it's crucial that we at least try to challenge change when it starts to undermine both quality and individual choice in our industry. 'Back in Fashion' will also support and encourage colour neg film sales."

'Back in Fashion' promotes the benefits of medium format photography, which continues to allow a wide choice of quality output options when scanned by pro labs. The promotion is based around Fujifilm's range of Fujicolor Professional Colour Negative films including Reala, NPH, NPC and NPS.

The campaign, which will run well into 2004, will also be supported by promotions within the professional trade media, and promotional film packs will include tokens to collect a range of accessories including caps, mugs and shirts which carry the 'Back in Fashion' motif. There's also striking point of sale material available to help labs sell the special promotional film packs.

For more information contact Polly Jarvis at Fujifilm on 020 7465 5819 or email pjarvis@fuji.co.uk